Posts

Showcase Yourself With Video Production

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When people stumble upon your website or blog, who do they engage with? Website visitors rarely get to connect with, or hear from, the business owner, the founder, the person who started everything. This is definitely a lost opportunity for business owners to connect with their customers and potential customers. Most business videos focus purely on products, but audiences respond well to human beings. What I have found is that many business owners who are quite comfortable presenting to audiences in boardrooms, freeze up the moment you put them in front of a camera. That’s when everything changes. They become intimidated and they get what we in the industry call stage fright. When it comes to personal videos, practice makes perfect. If you want to look comfortable and showcase your leadership abilities on camera, then you need to get in front of the camera often. Knowing some clever techniques to make you look great on camera also helps. Having been in this business a long time, I kn...

Explainer Video: One Minute of Video is Worth 1.8 Million Words

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If your company doesn’t have an explainer video on its website, you may be missing out on very valuable business. Dr. James McQuivey conducted a study for  Forrester Research  and discovered that one minute of video is worth 1.8 million words, but how can this be true? Here is how 1.8 million words come about: 30 pictures per second X 1000 words = 30000 words per second 60 seconds X 30000 words per second = 1.8 million words! Read the full article on our website